About Me

Hi My name is Jania Becerra and I am located in Los Angeles California! I was born and raised in beautiful southern California, where I have to thank for all of my passion for nature, preservation, and design. I’m recently graduated from the Fashion Institute of Design Merchandise with a Bachelor’s degree in design and an associate degree in merchandising product development. The school has given me my education and knowledge, but I’ve gained most experience and confidence in my expertise through work experience! I have always known that I was going to be in a creative field whether it was performing designing or creating. I grew up, curious, ambitious, and wondrous of all things, fabric texture, and color. I am a firm believer that one can start their day off right by feeling confident in what they wear! I am forever in love and in awe with the nature and environment that surrounds us, it is my number one inspiration when designing, and always kept in mind upon so. Which is why I correlate fabric to nature and movement. My design priorities are versatility, quality, and sustainability. I feel it is our job as producers to curate a healthy product that will only give back to our environment rather than hurting it. Living in harmony with nature in our environment will only benefit us more in the long run. 

Design Philosophy

I design to create an intentional experience of freedom and comfort for women. I believe in intentionality and authenticity in women. I hope for all to be their most true authentic self which will only attract positivity and confidence. Being comfortable in your purest state is the most vulnerable and courageous thing a woman can do. Those are the women I stand for and design for. I praise Femininity, Authenticity, and Freedom

Design priority

versatility

quality

sustainability